According to report by Vanguard on Friday, October 10, 2025, in a world where love and marriage are becoming increasingly expensive, some nations are taking bold steps to reverse this trend by offering financial rewards to encourage marriage.
Across Asia and Europe, several countries have introduced incentives to combat falling birth rates and ageing populations, turning marriage into not just a romantic commitment but an economic opportunity.
1. South Korea is one of the countries leading this effort. Facing one of the lowest birth rates globally, local governments have rolled out initiatives that offer newlyweds cash bonuses, housing support, and travel subsidies.
These incentives are often targeted at young couples who agree to settle in specific areas for a number of years, with the goal of revitalizing communities and making family life more appealing to younger generations.
2. Japan is also grappling with a severe population decline. To address the issue, many Japanese cities and towns now provide financial assistance to couples who get married or move to rural areas.
These incentives include help with rent, relocation costs, and living expenses. Some regions even give additional bonuses to singles who relocate and marry locally, reflecting the government’s commitment to rebuilding its shrinking population base.
3. Hungary, through its widely praised Family Protection Action Plan, has made marriage and childbirth a national priority.
Newlyweds can receive interest-free loans of up to 10 million forints (approximately $28,000), and if they have children within a set timeframe, parts or even the entire loan may be canceled.
This makes Hungary one of Europe’s most generous countries in terms of family support.
4. China has adopted a similar strategy in certain provinces. To counteract rising singlehood and gender imbalance, local governments offer cash rewards to couples who marry early, especially if the bride is below a specified age.
Some regions even reward matchmakers for successful pairings. The aim is to encourage earlier marriages and tackle the challenges of an ageing society.
5. In Iran, the government supports couples through interest-free marriage loans, land grants, and other benefits aimed at easing the cost of starting a family.
Despite economic difficulties, Iran’s efforts highlight a strong policy focus on preserving marriage and promoting family stability.
These nations are proving that, in today’s world, love doesn’t just pay emotionally, it can pay financially too.
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